Best Practices For Multiple Social Media Accounts Management
Published on 17.06.2026 by Chizoba T
If you are running multiple social media accounts, you definitely know it's not easy. Without a strong multiplatform social media management strategy, you might look busy but not productive.
Such a strategy can help you centralize social media management on a single platform, creating tailored, platform-specific assets that match each platform’s exact formats. To help you succeed with such a strategy, join us in this article as we share some best practices for managing multiple social media accounts.
Signs You Need Multiple Social Media Accounts
With so many major social media platforms, having a presence in all of them can be difficult. Therefore, you need to consider whether your brand needs a presence on the different social media platforms.
Here are some signs that you need a presence on multiple social media platforms.
Your Feed is Filled with Complaints
Nowadays, people use social media to reach brands. A report by Sprout Social found that 98% of consumers prefer to reach their favorite brands through social media. Therefore, if you have a general account that is becoming harder to manage customer complaints, you may need separate accounts for support. This will make it easier for customers to channel their complaints and show your good level of customer service. It can also be a good strategy for managing your social media DMs more efficiently.
Different Departments
If you have a business with different departments targeting unique audiences, it can be easier for each department to have its own social media account. This can enable customers to follow different accounts that meet their needs. Similarly, if your company has different franchises or bureaus, you might need multiple accounts to meet the unique needs of their audiences.
Wide Range of Products or Services
If you have a big company selling different products or services that address different company problems and are relevant to different audiences, having different social media accounts can reduce the confusion and streamline your buying cycle.
Best Practices in Managing Different Social Media Accounts
For the effective management of your social media accounts, use the following best practices:
Have All Your Accounts Under One Roof
If you keep jumping from one tab to another, it will be hard to manage your social media account effectively. To avoid jumping from one app to another and from one tab to the next, it's a good idea to gather your social media accounts in one place. You can do that by using a good social media management tool. When you do that, it will be easier to streamline your workflows, pull cross-account and cross-brand accounts, and benchmark performance across accounts.
Leverage Time Boxing
If you are managing several brands on different accounts, you can easily mix tone and lose audiences. Context switching can make you share the wrong content. To avoid context mixing, you can consider time-boxing for different clients, ensuring you reset your mind to match each client’s tone, review their past posts, and check competitors’ accounts.
Create an Inspiration Library
If you are creating content for multiple social media accounts, you need to plan what you will post in advance. When you come across an outstanding post that gives you ideas for your next social media post, use the save button. Whether it’s an outstanding hook, a strong visual, or a great trend, it will make it easier to create your next post. If you can spend a few minutes every week saving and organizing your content, it can pay off when searching for ideas.
Create Content in Bulk
If you are juggling several tasks at the same time, you can easily experience burnout. This is why you need to use batching, where you create similar work together to maximize your flow and focus. For instance, you can batch your social media content during creation, scheduling, and publishing. The aim of content batching is to group similar tasks together and know them as well as you can.
Leverage Content Curation
Creating content for multiple social media accounts can prove challenging. This is why one tip is to create a roundup of helpful content from different creators. Content curation can make your work easier compared to creating content from scratch. It can also prove valuable for your audience as you take the time to find and organize your helpful content. However, make sure you are also creating original content.
Repurpose and Cross-Post Your Best-Performing Content
Cross-posting involves publishing the same content on multiple social media accounts. This is a great strategy for social media platforms that have similar content formats, such as YouTube Shorts, TikTok, and Instagram Reels, as long as you understand the dos and don’ts of cross-posting.
Additionally, you can repurpose content for different platforms. For instance, if you had a Thread post that performed well, you can repurpose it into an Instagram carousel post. By repurposing a single piece of content, you can create multiple social media posts. It will help you avoid creating content from scratch, a great benefit when managing multiple social media accounts. For instance, you can repurpose:
- Long-form LinkedIn posts into BlueSky threads or Instagram carousel.
- Long-form YouTube videos into shorts.
- Turn reports into Pinterest infographics and reports.
Stay Organized with Calendars
After setting your social media goals and planning your content, you need to stay organized day to day. You can use a weekly check-in to help your team stay proactive and aligned. For instance, you can begin your week with a 20-minute social media editorial to review your week, identify any hindrances, and make changes. When you pair your social media calendar with consistent team motivation, it becomes easier to manage your schedules, plan your campaigns, and maintain a steady workflow.
Ensure Your Team Remains Connected
If you have a team of copywriters, strategists, freelancers, and designers, you need to ensure they stay connected to succeed. Have a brief check with different members of your team, and ensure team members meet regularly to review projects and receive status updates.
Team members can also contribute to social media content creation. When you offer a fresh perspective, you can create content more dynamically, helping you stay ahead of trends across different accounts.
Use an AI Assistant
AI tools have proven handy in managing multiple social media accounts. From using ChatGPT for content ideas to Grammarly for editing your posts and Hootsuite for managing multiple social media accounts, these tools can come in handy.
In Conclusion
If you are managing multiple social media accounts, it can feel like a lot of work, especially when you are doing it alone. However, understanding the best practices for doing it can make the whole process easier. Therefore, use the best practices above to ensure a seamless process.