How to Grow any Account in Instagram
Published on 22.02.2023 by Ice Geek
In December 2021, Instagram had TWO BILLION monthly active users. This has more than doubled since June 2018! Growing an Instagram account and gaining a significant number of real followers takes time and patience. There are no other options. If you want to achieve organic growth, you must take specific steps. Take a look at the following.
Have a distinct niche
On your profile, you should have a specific niche. You'll have other businesses to relate to, trends to watch, a targeted audience, and appropriate hashtags, among other things. If you have a defined niche, everything will make sense. This will indicate your accuracy in approaching your audience, engaging content, compelling calls to action, content type, and many other aspects.
Once you've identified your niche, it will be easier to identify your competitors and your dominant market area. You can also follow other influential people in your niche to stay up to date on the latest trends and updates. Finding and connecting with others who are doing the same or something similar can be beneficial. You can contact them about opportunities, and they can consider collaborating with you and promoting each other's content.
Having said that, there are strategies to employ and steps to take in order to grow any Instagram account. These methods are simple to implement and will help you significantly grow your Instagram account. Consider the following.
Hashtags
Hashtags can be extremely effective at organically growing an account. It connects you with others who use them. Hashtags with thousands of views are ideal for getting your content on the Explore page, where it will be noticed and followed by a relevant audience. You can also find these people among your competitor's followers and approach them in the same way. Avoid using hashtags that are too broad or overused.
You can experiment with metrics such as posting at different times, using different hashtag sets, diversifying the type of content, and remaining consistent. Hashtags are the most effective way to be found. Look for popular hashtags in your niche and pair them with less popular but more specific content.
Make use of Instagram Stories.
Do not undermine the importance of stories. Stories are a creative and effective way to distinguish yourself. Instagram promotes Stories at the top of the home page and throughout the feed. Instagram users adore stories, so take advantage of them! Use stories, geolocation, and hashtags to appear in more searches. The beauty of stories is that they can be tapped into. As a result, you can share a variety of ideas. Rather than than a carousel post, write a story. Every time you add to your story, it will move to the front of the line. So keep sending them, at least three times a day or every couple of hours. Outline your best Stories into themed Highlights that will appear on your profile, beneath your bio.
Follow the followers of your competitors.
Make sure to follow some of your competitors' followers. If they follow your competitor, they are likely to follow you as well. You can increase your chances of being followed back by engaging with their content, such as liking or commenting on one or two photos.
Tagging other people’s Account
Tag relevant accounts in your posts as a brand or individual looking to grow any account and get noticed in the early days. You can tag as many people as you want, typically up to 20.
Tagging them will bring you to their attention, and you will also appear in their tagged images feed. As a result, you're raising awareness, which may earn you a repost if your post piques the interest of one of your readers.
Interacting with other people's content
Engaging with other people's content is another way to grow an Instagram account. You can use hashtags to search for niches of interest and then engage with relevant or specific content. It will draw attention to you and encourage people to read your content. They may want to follow you if your content is also substantial.
Engagement groups
Look for social media groups and channels, particularly those created around your niche. Share your content and encourage members to react by liking, commenting, or following up for more if they enjoy it. This expands your reach to people who want to follow you.
Encourage influencers to mention or tag you in their posts.
Make contact with influencers in your field. Persuade them of your authenticity and how positively you desire to influence the niche. Also, encourage them to include you in their posts. They have a large number of followers, so if they mention or tag you, you will receive a lot of attention. Before requesting a mention, you might want to offer them something of value.
Power Likes
There are companies that sell "Power Likes." These are likes on your content from large accounts that have similar content to yours. When an account with hundreds of thousands of followers likes your posts, it generates significantly more engagement.
Maintain consistency.
You must maintain consistency in both the content you upload and the actions you take. You will see the number of your followers increase. Your followers will grow by leaps and bounds if you maintain a magnificent consistency—choice of colors, an energetic style that adds uniqueness to your brand.
Analytical Understanding
Once you have more than 100 followers, Instagram will provide you with in-depth analytics on metrics such as post engagement rate and cumulative likes in relation to different time periods.
Analytics is a practical approach to discovering what your target audience enjoys or relates to. It is critical that you understand your analytics and do more of what works. Find out what your most popular post was and do more of it. Also, look at your least engaged post and do less of it. Find a way to coordinate your posts so that they receive the most engagement.
Make a captivating Instagram profile.
Your Instagram bio introduces you to your followers. It is what users see when they visit your Instagram account. Is what you're offering simple and straightforward? Is your bio compelling enough for them to want to follow you? The first impression is always the most lasting. Often, you only have one chance to make a good first impression. When someone views your profile and interacts with your bio, they may decide whether or not to follow your account in seconds.
Use a profile picture that matches your other social media accounts so that people can recognize you.
Use a few keywords to define your niche, especially if your company is new.
Use bullet points to communicate your business in a concise manner. You can include meaningful and relatable emojis.
Create a lovely gallery.
Your Instagram followers are likely to see your most recent posts. Instagram is a visual platform, and its users are quick to notice things. Choose a visual theme to represent your brand, and make sure your posts are useful to your followers. Create and stick to a consistent look or style for the grid style on your profile page. Your gallery will communicate what your account is about in a glance. not a mashup of stolen and reposted content.
Share Instagram Reels
Reels are Instagram's newest features, consisting of 15- to 30-second clips set to music. They can be shared in the Explore and Stories Feeds. It has a separate "Reels" tab. Instagram is always looking for new ways to increase the reach of its latest additions. You can use Instagram reels five to seven times per week.
You have the opportunity to connect with a brand-new audience thanks to the trending and popular accounts feature. They're also accessible in the same way that IGTV is.
Geotagging
Here's another way for people to find your posts and stories! Tag the location if you're in a popular area. Instagram users who browse that geotag will also come across your post. Posts with tagged locations receive 79% more engagement than posts without tags. That is the simplest engagement you will ever have.
Create an interesting caption.
Make sure your caption receives engagement. Share your thoughts on a topic and solicit their feedback. Pose questions that elicit responses. Don't forget to respond to those comments as well.
Post on a regular basis
You must post on a daily basis, or your engagement will suffer. Less people will discover your posts, and things will only get worse from there. Set aside a day to write posts for the next few weeks. Schedule it on an approved scheduler that posts directly to Instagram for you. Then simply return to respond to your comments.
Conclusion
Be careful not to fall into the trap of buying followers or likes because there is no value in doing so and it puts your profile at risk. Organic growth takes time, but the results are far more rewarding.
Instagram is a unique experience for each individual. Examine your own analytics to see what works best for your specific account. Each account and audience is unique! Find your niche, create a community, interact with them, and grow your audience organically.